Siemens Audiologische Technik GmbH

Gala event as part of a congress

Client: Siemens Audiologische Technik GmbH
Occasion: EUHA 2013 Special Evening
Location: Ofenwerk Nuremberg
Target Group: 420 international customers, business associates and employees
Task: Concept, realisation and execution of a gala event as part of the EUHA Congress

Realisation: micon is the new and most powerful platform for the approved BestSound Technology of the Siemens hearing aid division, that makes for a carefree hearing experience. k&k creates an event that let the guests experience the inside of the chip. A video animation starts the night, with a heartbeat pulsating and lights illuminating the columns of the venue in micon-Orange. Imposing music accompanies the guests as they ride on the animated data highway to explore the inside and discover the new technology of the micon-systems firsthand. The highlights of the evening are the two LED- and lasershows, which are produced especially for this evening. The darkened room is suddenly filled with rays of light carrying forth the micon-chip circuits into the third dimension. 3 dancers interacting with the laser show use LED technology to produce vivid messages projecting the micon-features.
A highly successful evening, which created a lot of enthusiasm.
We are already looking forward to the next EUHA Congress 2014 in Hannover.
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