Siemens Audiologische Technik GmbH

Information event with alternative presentation techniques

Client: Siemens Audiologische Technik GmbH
Occasion: EUHA 2013 Information Day
Location: Hilton Hotel Nürnberg
Target Group: 280 international customers, business associates and employees
Task: An interesting and emotional way to present a new product, that leaves the known structure of the “standard keynote presentation”

Realisation: The product presentation of the new Siemens micon hearing aids is accomplished through the combination of two mediums, where old meets new. An overhead projector used in conjunction with a modern video projector makes for an unusual combination, that gives the attendees a welcome change from the known presentation structure. In cooperation with a light artist, pieces of art and product associations are created live via the overhead projector, which are then used as a backdrop to project the new products on top of. The keynote speaker is a vital part of the show, which is aimed at reinforcing the speaker whilst increasing the attention and interest of the listeners. Next to the product presentation k&k also did the technical planning, directing and the media organisation for the conference.
| more | less