Siemens Audiological Technology GmbH

Hamburg weekend with an active day programme and a high-class evening entertainment

Customer: Siemens Audiological Technology GmbH
Occasion: Activity programme during the day / product presentation of 4 new products in the evening
Location: Hamburg (City & Curio Haus)
Target Group: 400 VIP customers
Task: Concept, realisation and implementation of the entire activities during the day and evening

Realisation: It is known that sounds are the key to an integral, emotional experience. Under the motto The Sounds of Hamburg – The Sounds of Siemens, 400 international VIP guests discover the Hanseatic town through its sounds. The sounds of the cruise liners and the cry of the seagulls in the harbour, the market crier at the fish market and the bells of St. Michael – all of that is Hamburg. They pass along, among other things, the historical buildings of the Speicherstadt (bonded warehousing quarter) to the Beatles Museum on the Reeperbahn, to the sexton of the Nikolai church, who introduces the guests to the world of the sound of the “Carillon”.
The evening entertainment takes place in the historical Curio House. The highlight of the evening is the product presentation. A show act linked to film clips is assigned to every product, thereby realizing the theme sound in its own special way and, at the same time, stage-managing the image of the product perfectly: An opera singer in a fantastic robe, a robot show, a ballet performance, a break dance show as well as a huge glass painting which suddenly falls apart at the grand finale. k&k provides the perfect mix of information and entertainment, at which the products themselves are the centre of attention.

| more | less