Siemens Audiological Technology GmbH

Concept for the Siemens booth at the EUHA Congress 2010 / 2011 (Annual international Congress of Hearing Aid Acousticians)

Customer: Siemens Audiological Technology GmbH
Occasion: EUHA Congress
Location: Hannover 2010 / Nürnberg 2011
Target Group: Customers and Specialist Visitors
Task: Overall concept for the Siemens fair booth within the scope of a pitch

Realisation: k&k conceptualizes a 400 sq big fair booth which represents self-confidence and size, establishes Siemens as leading innovator and complete-product-ranger in the market as well as creating sympathy and trust. Under the motto Communication alive three cube shaped rooms with canopies are created which are provided with LED spaces. These can be programmed to even represent sound waves. So the rooms communicate interactively with one another. In the interior there is space for one presentation room and three conference rooms among others. The central space between the buildings as well as the 6 m long bar serve as meeting points and open consultation areas. A prominent showcase set in the cube stages the products perfectly. The design is kept in the Siemens CI colours of white, silver and petrol and is supported by the motif of the current marketing campaign “Why miss a decibel of life” branded on the outer walls of the cubes. A very thrilling project which required much know-how and creativity. We are looking forward to the pitch for 2012.
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